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Supervised Bachelor & Master Theses
Times of Change – A market research for sustainable toothpaste and the resulting business as well as social opportunities.
Wirksamkeit von Cause based Content Marketing als Nudging Instrument im B2C Bereich bei Social Entrepreneurship Startups in Deutschland
CSR-Kommunikation (Cause-Related Marketing) – Die Konsumentenwahrnehmung und die Wirkung auf das Image und die Reputation eines Unternehmens
Applying the East Asian Development Model to Sustainable Development: New Implications for Achieving the SDGs in China
CSR & Artificial Intelligence – Evaluation of the Potential of AI as a tool to Enhance Materiality Analysis
Making sustainability profitable – development of a detailed CSR action plan for a German medium-sized company.
Sustainability and buying behavior – a case study of students and producers in New Zealand
CSR posts and ads on social media and its impact on brand marketing
Corporate scandals in times of social media – an empirical research of corporate scandals’ impact on customer relationships
Der Weg zur Entwicklung eines allumfassenden CSR-Index
Nachhaltige Kredite in Deutschland – Standortbestimmung und Handlungsempfehlungen auf dem Weg zu einer sozialeren, ökologischeren und ökonomischeren Wirtschaft durch nachhaltige Kreditpunkte
Are CSR activities of a company a sufficient strategy to increase employee engagement or does employee engagement increase the CSR activities of a company?
The impact of sustainable investments. An analysis along the Sustainable Development Goals.
Sharing Economies and Digital Businesses – An Evaluation with respect to sustainability.
Corporate Social Responsibility in Startups
Sustainability in the food industry – Why do food companies offer sustainably produced food?
The Importance of Corporate Ethical Values – What is the effect of corporate ethical values on employees’ ethical behaviour, job satisfaction and organisational citizenship behaviour?
Gender Inclusivity in the Make-up Industry and its Influence on Purchasing Behaviour
Eco-Sustainability: A new business opportunity or the end of the end of the plastics industry?
Analysing the Socio-economic impact of technology-based service company in Indonesia: Case of Go-jek in
The plastic bank – raising awareness and grabbing the problem at its roots?
Leadership and organizational transformation and the impact of generational differences – the example of Robert Bosch GmbH
Freemium Model in videogames: Are microtransactions really as bad as they seem?
Die Herausforderungen der Circular Economy im Stakeholdermanagement
Importance of Intercultural Competence for Organizational Effectiveness
Learning from Born-Sustainables: Investing Criteria of Organizational Change for the Implementation of Circular Economy Practices within Fashion Companies
How to Integrate CSR into Every Strategic Decision
Nachhaltigkeitsinitiativen im deutschen Lebensmitteleinzelhandel – Auswirkungen von internen und externen Maßnahmen am Beispiel der REWE Group
Socially and Environmentally Conscious FMCG Brands in Digital Shopping in Germany – Market Potential or Elusive Hype?
Neue Geschäftsmodelle der Automobilhersteller in Smart Cities – Erfolgsfaktoren für den Wandel vom Automobilhersteller zum Mobilitätsanbieter
Erfolgreiche Implementierung von CSR-Strategien im Kerngeschäft bei bestehenden KMUs in der Möbelbranche am Beispiel der Radius GmbH
An Analysis of the Concept and Implementation of Shared Value
Sustainable Supply Chain Management of IT System Houses: A Study on Customer Purchasing Behavior Regarding Sustainable IT Practices
Markteintrittkonzeptionen unter der Zuhilfenahme des Shared-Value-Ansatzes in Emerging Markets: Das Fallbeispiel Chile
Food Waste in the Food Service Sector — Reducing Food Waste through Shared Value and Digitalization
Establishing Dual Vocational Education in India
The Impact of Sustainability on the purchasing decision in the Automotive Industry
Shared Value in empowering women in farming
– Research & practices based on Bayer CropScience’s Gender Smart Project
Automated CSR report creation through the use of blockchain technology-based cryptocurrencies.
Sustainable marketing in multinational organisations and generation Y
Hemp as a sustainable raw material for the fashion industry
Sustainability in the Sharing Economy
Sustainable tourism development
To what extent are companies able to facilitate local cluster development by following shared value creation principles?
The Impact of Corporate Social Responsibility on Company Brand Image: An Empirical View from German Firms
CSR in B2C: The potentials of green marketing as an instrument to improve a company’s reputation.
How social enterprises create economic success while creating shared value.
CSR: What are the Elements of Responsible Leadership in an business environment?
2016 - 2017
Telling a Story about Sustainability or: Why does Sustainability work as a content marketing tool (2016)
The effects of business ethics on generation y on their buying in a global context with special focus on the clothing industry (2016)
Sustainability marketing – an empirical research of consumers´ trust into green marketing campaigns (2016)
Differences and similarities of the perception of CSR in the international fashion industry – a comparison of leading companies in the EU, Asia and the US with respect to their sustainability reports. (2016)
What are the benefits and drawbacks of the transition from a fossil fuel to a renewable energy society on the United States economy: Comparing Tesla motors Inc and ExxonMobil (2016)
The Interrelationship between Social Engagement and Sporting Success – An in-depth Analysis on Corporate Social Responsibility in the German Professional Soccer League (2016)
Educating the Leaders of the Future – How the new paradigm of sustainable management can be implemented in organizational learning (2016)
Corporate Social Responsibility in the Professional Soccer League – An Analytical Approach to the interrelationship between Sporting Success and Brand Perception (2016)
CSR Strategy Plan for Improving Brand Management in Personal Care Retail – The case of Watsons in Shanghai Market (2017)
Why and how incorporate design thinking into existing business models in order to design sustainable business models? What are they key components and new potentials for a SME? (2017)
Entry strategy for Vuhl Automotive into the German market (2017)
Corporate Social Responsibility – Auswirkungen von Skandalen auf Konsumentenverhalten und Markenwahrnehmung (2017)
Entwicklung eines Tools zur Messung von Corporate Social Responsibility bei der Volkswagen AG (2017)
Sustainable Company Evaluation of the Volkswagen Group (2017)
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