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Prof. Dr. Hanno Martens

Professor of Sustainable Management & Sport Psychology

Prof. Dr. Hanno Martens

My Focus

My research and consultancy work is focused on sustainability in Sports and Tourism. Here I take a psychological perspective in sustainability Leadership, Impacts and strategy. As part of our CASM I am involved in planning projects and communicating with external partners.

My Projects

My main projects are currently consulting the easyCredit Basketball Bundesliga on their sustainability strategy and auditing the club's sustainability performances. Further, I am executing sustainability and climate change activation workshops at Borussia Dortmund to complement their sustainability approach. At FC Köln, I am supporting the foundation in assessing the effectiveness of their social projects.
01/2016 – 10/2022 PhD, University of Brighton, Titel: A Gadamerian Approach to Tourist Experience – Exploring Expectations, Perceptions and Memories of German Soft Adventure Tourists in Oman
09/2013 – 06/2015 M.A. Sustainable Tourism Management an der Cologne Business School (Köln)
10/2009 – 07/2012 B.Sc. Angewandte Geographie an der RWTH Aachen
11/2023 – heute Berater Nachhaltigkeit für die easyCredit Basketball Bundesliga GmbH
02/2023 – heute Professor für Nachhaltiges Management & Sportpsychologie CBS International Business School
08/2020 – 12/2021 Techniktrainer bei FC Rheinsüd Köln
08/2015 – 01/2023 Wissenschaftlicher Mitarbeiter und Dozent CBS International Business School
08/2015 – 07/2018 Fussballtrainer FC Rheinsüd Köln
06/2015 – 12/2017 Consultant bei Compass (Tourismus- & Nachhaltigkeitsberatung)
09/2012 – 02/2013 Wissenschaftlicher Mitarbeiter German University of Technology in Oman
2025 Martens, H., Jarvis, N.D. & Weeden, C. A Gadamerian approach to tourist experience. Annals of Tourism Research.
2025 Martens, H. Nachhaltigkeitslizenzierung und Interne Kommunikation in Profisportligen: Eine Fallstudie der easyCredit Basketball Bundesliga. In: Breitbarth, T., Breuer, M. & Kleinschmidt, J. (eds.) CSR und Nachhaltigkeit im Sport. Konzeption, Kommunikation, Berichterstattung. Springer.
2024 Breitbarth, T. & Martens, H. Climate action. In: Encyclopedia of Sport Management. Cheltenham, UK: Edward Elgar Publishing. DOI: 10.4337/9781035317189.ch86
2022 Martens, H. A Gadamerian Approach to Tourist Experience – Exploring Expectations, Perceptions and Memories of German Soft Adventure Tourists in Oman. PhD Thesis, University of Brighton. PDF
2021 Durko, A. & Martens, H. Fostering higher level cultural learning among tourism students through virtual interaction. Journal of Teaching in Travel and Tourism. DOI: 10.1080/15313220.2021.1880350
2019 Martens, H. & Reiser, D. Analysing the Image of Abu Dhabi and Dubai as Tourism Destinations – The Perception of first-time Visitors from Germany. Journal of Tourism and Hospitality Research, 19(1). DOI: 10.1177/1467358417690436
2016 Martens, H., Feldesz, K. & Merten, P. Crisis Management in Tourism: A Literature-Based Approach on the Proactive Prediction of a Crisis and the Implementation of Prevention Measures. Athens Journal of Tourism, 3(2), pp. 89–101. DOI: 10.30958/ajt.3-2-1